(ATLANTA, GA) – September 18, 2017 – Founder and CEO of PRETTY GIRLS SWEAT Aeshia DeVore Branch introduced her inaugural PRETTY GIRLS SWEAT fest (PGSF) on Saturday, September 16 at the historic Georgia Freight Depot. Over 500 women experienced a fun-filled day of contests, live performances, and heart-pumping workouts lead by popular fitness instructors Alana Sanders, Chelcie Scott, Deniece Griffin, Lauren Powers, Dr. Crystal Jones, and Lauren Smith. Hosted by TV One’s Sister Circle’s, Rashan Ali, the event also honored the following “SWEATlebrities” Rasheeda Frost, Keri Hilson, Nic B, Estelle Archer, and Zakia Blain for utilizing their social influence to promote health and fitness. Genise Shelton of BRAVO TV’s Married to Medicine also made a special appearance to educate attendees on the importance of living a healthy lifestyle.

Throughout the afternoon, the following organizations were also highlighted and received donations: 

• Dance 411 received a donation check from The Mayor’s Office of Film and Entertainment
• Propel + Life WTR presented a donation check to SWEAT MAKES CENTS.
• PRETTY GIRLS SWEAT presented a check to Sporty Girl’s Inc.

The 2017 PRETTY GIRLS SWEAT fest was sponsored by adidas women, Propel,  Life WTR, Everyone Products, KIND Snacks, Jet Blue, Atlanta Mayor’s Office of Film and Entertainment, Brenner Made Champagne, and Upscale Magazine.  

Want to see more photos? Like our Facebook page and view the #PGSFEST2017 event photo gallery here!  

Photo credit: (B. ALYSSA TROFORT)