XTREME CYCLE: #WCW Fitness Fundraiser Launch

SWEAT MAKES CENTS!

PRETTY GIRLS SWEAT teamed with Total Fitness Revolution and Aquafina on Wednesday, January 11th, 2017 to launch a #WCW Fitness Fundraiser series to raise money and awareness for childhood obesity. 40 Atlanta tastemakers and female executives, including music industry veteran Phillana Williams, model/athlete Christina "Ms. Basketball" Granville, and Heat Xtreme trainer Lauren Smith joined the #SweatSisterhood to GET FIT + GIVE BACK by participating in a high-energy Xtreme Cycle class where hip-hop hits served as the soundtrack for the fun sweat show. Proceeds from this series, which will take place every first Wednesday of select months in 2017, will benefit SWEAT MAKES CENTS and the Total Fitness Revolution Foundation’s fitness programs for disadvantaged youth.

PGS reporter Elon Graves greeted guests with a warm smile and a super soft PRETTY GIRLS SWEAT tank. 

Cast members of BET'S new show "The Quad" (Erica Michelle, Jazz Raycole, Michelle DeFraites, and Zoe Renee) were eager to participate in the music video charity ride, led by Derry “Silverfox” Stapleton and Total Fitness Revolution co-owner Lauren Powers. SET YOUR SMARTPHONES: "The Quad" premieres Tuesday, January 31st on BET. Tune in!

Guests, including singer Veronica Vega, mixed and mingled and stayed hydrated with Aquafina and PACt® cranberry extract water while FOUR lucky donors, including Lucky Lotus juice bar owner Chantel Jiroch, scored adidas PureBoost X women’s shoes! 

SAVE THE DATE: the next #WCW Fitness Fundraiser is 2/1/17 Total Fitness Revolution - doors open at 645pm! Workout: Trek and Field! SWEAT WITH PURPOSE! Register Here! Until then, check out this video recap:

 

Special Thanks to our Event Sponsors and Volunteers:
Total Fitness Revolution
Aquafina
Adidas
Elon Graves
photo credit: B. Alyssa Trofort

ABOUT
Total Fitness Revolution's studio specializes in high impact, group fitness training, as well as one-on-one personal training. We have a unique offering of CrossFit, Yoga, Pilates, Body Sculpting, HIIT, Boot Camp, Strength Training, Cycling and much more! Located at 1303 Veterans Memorial Hwy SE in the US Imports Plaza. To learn more, visit tfrfoundation.org.  

The mission of the Total Fitness Revolution Foundation (TFR) is to empower and improve the lives of youth through sports specific athletic training and academic enrichment programming. The TFR Foundation‘s focus is on children in low socioeconomic environments or whose families are affected directly by serious illnesses such as cancer, diabetes, and heart disease. Our programming establishes a baseline in which children and their families can build a foundation of healthy living with the intent of supporting lifelong healthy choices.

How can you get involved?

SPREAD THE WORD: Follow PRETTY GIRLS SWEATon Instagram, Facebook, and Twitter! Tell a friend to tell a friend.

TAKE ACTION: Text PRETTYGIRLSSWEAT to 22828 to sign up for our newsletter and get details on all upcoming events!

MENTOR: Empower teen girls through fitness and career mentorship. Email hi@prettygirlssweat.com to request an application.

SPONSOR: Donate space at your fitness studio, a free class, merchandise, healthy snacks, etc. to help us make fitness fun for teen girls. Email hi@prettygirlssweat.com for details on how to become a brand partner.

GIVE BACK: As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with SWEAT MAKES CENTS and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsored our services for local and national charities. Interested in making a tax-deductible donation to support childhood obesity prevention programs in inner-city communities? DONATE HERE!

SHOP: 10% of profits at prettygirlssweat.com/shop are donated to childhood obesity prevention programs nationwide.

 
FOUNDER | Aeshia is living her dream. The social entrepreneur unites and empowers girls to be health leaders in their communities. The child obesity epidemic along with the void of entertaining yet positive fitness content and events for young women (ages 13-22) led to the conception and rapid growth of her passionate venture. Before creating Pretty Girls Sweat, Aeshia worked in the TV industry for over 9 years - working her way up from an intern at ABC to a producer on Sundance Channel's celebrated, primetime series ICONOCLASTS. The former high school athlete (track, volleyball, and basketball) and proud member of Alpha Kappa Alpha Sorority, Inc. was also a model for Wilhelmina in New York City. In her free time, the wife and mother of three girls enjoys reading inspirational books, listening to music, eating great food with friends, and enjoying the outdoors.