An Instagram Live interview with PGS founder Aeshia DeVore Branch.

Brianna “B.A.” Arps, the Founder and CEO of MOODEAUX, embarked on a transformative journey from a Refinery29 editor to a marketing expert. Her deep-seated passion for people, storytelling, and the world of beauty led to the creation of her cherished “brand-children,” MOODEAUX® and Black In Fragrance.™ Understanding the profound impact of scent on our daily lives, this passionate entrepreneur recognized fragrance as a powerful tool for mindful self-care, a sentiment we wholeheartedly share. Brianna is no stranger to the world of wellness, and her journey began in her hometown of St. Louis nearly a decade ago when she joined our health journalism program as a student reporter. Since then, she has blossomed into a remarkable force of inspiration and empowerment.

In this engaging IG Live session, Aeshia delves into Brianna’s fascinating transition from journalist to perfumer, exploring her inspirations and future goals. Brianna, whose life mantra is “Flaunt How You Feel,” also shares her excitement about partnering with #pgsfest for a SENSORY LOUNGE activation and reveals how she practices self-care while sharing valuable wellness advice for all. 

Motivated? Meet Brianna and 1000+ sweat sisters in Atlanta, GA for the return of PRETTY GIRLS SWEAT fest ATLANTA. Launch your transformation journey while making fitness fun. Get tickets here.

If you’re a female student eager to be part of the PGS team, here’s your chance! Brianna is generously offering a $1,000 scholarship and a mentorship opportunity for aspiring journalists and writers. APPLY HERE to seize this incredible opportunity.