More than 23 million children and teenagers in the U.S. are obese or overweight, a statistic that health and medical experts consider an epidemic. While obesity rates have soared among all age groups in this country, obesity is a particularly grave concern for children. Childhood obesity puts nearly one-third of America’s youth at early risk for Type 2 diabetes, high blood pressure, heart disease, and even stroke – conditions usually associated with adulthood.
It’s not too late for our children. Every September (Childhood Obesity Awareness Month), students, educators, physicians, and parents take a stand and fight back with jumping jacks. This year, you can help bring the message back to your state, city, school, church, workplace, and home with SWEAT MAKES CENTS.
What is SWEAT MAKES CENTS?
SWEAT MAKES CENTS is our annual fundraiser and childhood obesity awareness campaign. Each year, participants complete 100 jumping jacks, post a short video of themselves in action on social media with a *signature song as the soundtrack, make a $0.10 donation for every jumping jack they complete and challenge friends, family, and followers to do the same. For example, a participant's 100 jumping jacks will raise $10 (tax-deductible) for our charity! SWEAT MAKES CENTS uses the money to fund childhood obesity prevention programs nationwide, train female health leaders on college campuses, and award student scholarships. Watch the video below to see how supporters GET FIT + GIVE BACK!
When is SWEAT MAKES CENTS?
The fundraiser happens during the month of September (Childhood Obesity Month)!
What is the signature song this year?
"Lose My Breath" by Destiny's Child. Press play!
Everyone participates! Principals can create a fundraiser page for their school; a fitness instructor can sign up for her class; a football team can kick off their commitment, or sign up as an individual. Anyone, at any age or any gender, can show their support virtually!
What can you do to help?
Don't want to create a team fundraising page or post a video on social media? You can contribute to the cause and help raise awareness about the campaign through social media. Spread the word!
Is there a fundraising goal?
This year, our goal is to raise $25,000. With a $10 sponsorship from 2,500 participants, SWEAT MAKES CENTS can help us get closer to getting female students healthier at 250 college campuses across America. Also, funding will provide journalism scholarships, train female health leaders on 27 college campuses, and inspire over 200,000 students across America.Take a look at the impact made in 2013, 2014, 2015, 2016, 2017, 2018, and 2019!
Who are the winners?
When childhood obesity rates decline, we all win! Your support helps "change" the way girls think about fitness and nutrition. Sometimes our super sweet sponsors hook up our dedicated donors based on your donation level!
I love this cause! How do I make a donation?
Start jumping, post your video on social media, tag TWO friends and DONATE HERE!
Here's a sample caption:
I accepted the @sweatmakescents challenge from @prettygirlssweat to fight childhood obesity, and I challenge @____________ and @____________ to GET FIT + GIVE BACK too!
1. Do 100 jumping jacks to #DestinyChild's hit song #LoseMyBreath
2. Make a $10 donation to fund childhood obesity prevention programs nationwide by visiting prettygirlssweat.com/smc
3. Post a video of you accepting the challenge and nominate 2 or more friends to join you.
4. Use the hashtags #SweatMakesCents and #PrettyGirlsSweat
It's that simple!
Download and Share!
Download and share these social media graphics to show your support for the #SweatMakesCents Challenge:
Share this on your Instagram feed!
Share this on your Instagram story!
Challenge friends on your IG story!
Let's put the FUN in fundraising this year!
Thank you for supporting SWEAT MAKES CENTS! Questions? Contact firstname.lastname@example.org.