Social Media Sensation Shameless Maya Inspires Teen Girls Through Fun Fitness Challenge

No Shame, No Pain, No Gain. On Saturday, July 12th, 2014, PRETTY GIRLS SWEAT rallied nearly 100 teen girls and young women to join youtube sensation Shameless Maya for a fun fitness challenge called Gym Rat Race at Central Park in NYC.

While local residents happily walked their dogs and completed their morning runs, heads turned to see dozens of dedicated girls, including teen model/fitness enthusiast Cleopatra Lee, connect through the power of fitness.

Crunch fitness instructor Courtney Alexander led the team-building yet super competitive routine she created with high energy music, fun fitness games, and relay races that sent echoes of supportive cheers throughout the park. “This is possibly one of the most exciting and challenging workouts we have ever hosted,” says PRETTY GIRLS SWEAT / SWEAT MAKES CENTS founder Aeshia DeVore Branch. “The energy of the teen girls and mentors had outsiders swarming to learn more about our powerful program.”

Mentors included music publisher Angelique Miles, nurse / Centric TV on-air health expert Anthea G. Noel, Hip Hop artist Audra The Rapper, entertainment journalist / co-host of VH1’s The Gossip Table Delaina Dixon, People magazine reporter Janine Rubenstein, Sundance Channel ad sales executive / vocalist / performance coach Keanna “KJ Rose” Henson, Miss Grand Haiti / Miss Teen NY Lisa Drouillard, writer / researcher Sharlyn Pierre (In Style magazine), and Zakia Blain of FBF Body all supported the “Sweat Sisterhood” by sharing their career and health-related successes and struggles.

Check out Maya's summer vlog which features this event!

Special thanks to brand participants Nike, Perfect Vision PR, Flaunt Your Fitness, SkinnyPop Popcorn, Mixed Chicks, and SOYJOY; event coordinator Fanny Torres; and volunteers Ajani Braithwaite (photographer), Antoinia Abraham, Antoinique Abraham, Hillary Weston, Jay Anderson, Lauren Ohtake, and Zamara Amankwah.

How can you get involved?

SPREAD THE WORD: Follow Pretty Girls Sweat on Instagram, Facebook, and Twitter! Tell a friend to tell a friend.

TAKE ACTION: Text PRETTYGIRLSSWEAT to 22828 to sign up for our newsletter and get details on all upcoming events!

MENTOR: Empower teen girls through fitness and career mentorship. Email to request an application.

SPONSOR: Donate space at your fitness studio, a free class, merchandise, healthy snacks, etc. to help us make fitness fun for teen girls. Email for details on how to become a brand partner.

GIVE BACK: As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with SWEAT MAKES CENTS and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsored our services for local and national charities. Interested in making a tax-deductible donation to support childhood obesity prevention programs in inner-city communities? DONATE HERE!

SHOP: 10% of profits at are donated to childhood obesity prevention programs nationwide.

Shameless Maya, born Maya Washington, is a creative artist in every sense of the word. The YouTuber, who has amassed nearly half a million subscribers with her vibrant videos that showcase her celebrity transformations, hair tutorials, musical talent, and experience in the tech world, is also a photographer (she recently exclusively shot Prince's 2014 Essence Festival concert in New Orleans) and a voice-over actor for kiddy shows, audiobooks, and commercials. The Canada native currently works with a production company that translates kid shows for children that are blind.
Courtney Alexander was a collegiate athlete, who turned her active lifestyle into a career. Courtney Specializes in Strength and Endurance Training, Weight Loss, and Core Training. The NY native has been featured in Crunch Gym Ads, on various television programs, such as The Today Show, Good Morning America, Good Day New York, and ABC News, demonstrating the newest fitness classes offered and is a featured model in Fitness Magazine (September 2013 Issue). Courtney is also the creator of Gym Rat Race, a fitness class that is currently offered at Crunch Gym (NYC). “I like to incorporate fun into fitness to help make it easier for people to continue with their fitness goals. Achieving a (fitness) goal can be overwhelming, so it’s important to keep positive and take it one day/one workout at a time. It is very rewarding to help someone reach their fitness goals; to see them throughout the process and see how their body and spirits changes.”

photos by: Ajani Brathwaite

Making fitness fun since 2011 // PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create a highly engaging, socially driven media platform that encourages girls to “make fitness fun” and “sweat with purpose”. Our fitness parties, digital content and inspiring apparel form a “Sweat Sisterhood” uniting women to raise awareness for childhood obesity and give back to under served communities. We’ve been featured on ABC, BET, and Essence as the “fitness destination for girls”, which we think sums us up! Want to join the PGS "Dream Team"? Send resume and cover letter to Follow @PrettyGirlSweat on Twitter and follow @PrettyGirlsSweat on Instagram! Join our "Sweat Sisterhood"!