Rashan Ali Set to Host Inaugural PRETTY GIRLS SWEAT Festival


ATLANTA, July 20, 2017 – Sporty Girls Inc. Founder and Multimedia Personality Rashan Ali, will host PRETTY GIRLS SWEAT’S first-ever fitness festival. PRETTY GIRLS SWEAT fest ATLANTA will unite and empower over 500 girls (ages 18 and up) through fitness, health education, philanthropy and the fight against childhood obesity. The carefully curated sweat sisterhood event will be held at the Georgia Freight Depot in Atlanta, GA on September 16, 2017, from 12 p.m. – 4 p.m.

Female college students and young professionals from the Atlanta community can expect to enjoy a fun day filled with team workouts lead by premier instructors, contests to win prizes, live performances from female DJs, surprise guests and more. This event will encourage young women to live a healthy lifestyle, embrace fitness, and raise money and awareness for childhood obesity. It’s the ultimate way to get fit and give back! PRETTY GIRLS SWEAT fest will expose guests to premiere fitness studios in Atlanta as well as an online destination where they can learn how to make fitness fun and sweat with a purpose. This event will also highlight the many fitness programs PRETTY GIRLS SWEAT offers on and off college campuses, locally and nationally. “We have incredible access to the best female doctors, wellness experts, chefs, health brands and products,” states PRETTY GIRLS SWEAT Founder Aeshia DeVore Branch, “ and we are confident that our community will find an interactive and inspiring event like this hugely valuable.”

"We are so excited to partner with PRETTY GIRLS SWEAT for this wonderful event,” says Rashan Ali. There is nothing greater than seeing women from all walks of life come together to bond through exercise. We are forever indebted to them for their act of kindness."

For more information and to purchase tickets, visit prettygirlssweat.com/pgsf.

PRETTY GIRLS SWEAT fest ATLANTA is partnering with the 501(c)3 nonprofits Sporty Girls Inc., SWEAT MAKES CENTS, and Dance 411 Foundation to support their mission to promote fitness, wellness, and sports journalism to young girls. Participating sponsors include Propel, LIFEWTR, everyone and the Atlanta Mayor's Office of Flim & Entertainment.


PRETTY GIRLS SWEAT is a national organization, media company, and grassroots movement founded on September 24, 2011, that has educated and activated over 20,000 teen girls (ages 13-22) through unique fitness programs and an unbreakable sisterhood that has female students flipping the ingrained negative stereotypes that sweat holds. As a result, exercising and eating healthy are becoming the cool thing to do amongst the most vulnerable demographic in the U.S.

SWEAT MAKES CENTS (SMC) is a 501(C)3 non-profit working with PRETTY GIRLS SWEAT, a transformational wellness brand, to unite and activate female college students to solve the childhood obesity crisis in their communities for future generations! To learn more, visit sweatmakescents.org.

About Sporty Girls:
In 2006, local radio personality Rashan Ali founded Sporty Girls Inc. in Atlanta, Georgia to provide young minority girls the opportunity to participate in non-traditional sports – those not traditionally offered in metro Atlanta public schools. A lifelong competitive swimmer and recipient of a four-year swimming scholarship at Florida A & M University, Rashan knew that one day she would want that same opportunity for other girls like her. Not only did she want young girls to swim, but also learn to play, soccer, golf, lacrosse, and tennis. Through Sporty Girls, she has been afforded the opportunity to introduce young minority girls to an unconventional way to participate in non-traditional sports.



Making fitness fun since 2011 // PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create a highly engaging, socially driven media platform that encourages girls to “make fitness fun” and “sweat with purpose”. Our fitness parties, digital content and inspiring apparel form a “Sweat Sisterhood” uniting women to raise awareness for childhood obesity and give back to under served communities. We’ve been featured on ABC, BET, and Essence as the “fitness destination for girls”, which we think sums us up! Want to join the PGS "Dream Team"? Send resume and cover letter to hi@prettygirlssweat.com. Follow @PrettyGirlSweat on Twitter and follow @PrettyGirlsSweat on Instagram! Join our "Sweat Sisterhood"!