PRETTY GIRLS SWEAT Turns Sparta Day Into a Fitness Festival

On Saturday, May 18th, the Junior Woman’s Club of Sparta (JWCS) and the Sparta Parks and Recreation Department, hosted the 38th annual Sparta Day. The free vendor/craft fair and family fun festival welcomed PRETTY GIRLS SWEAT with open arms.

Students gathered at our eye-catching booth at Station Park to learn about our mission, hear music, play fun fitness games, get giveaways, and compete to win prizes. Teen Reporters Maya and Aja kept the crowd entertained by helping them perfect their hula hoop and jump roping skills.

PRETTY GIRLS SWEAT founder Aeshia DeVore Branch hosted energetic fitness competitions and raffles that were held every half hour and also informed parents on how they can help promote fitness and healthy nutrition to young women in Sparta, NJ and across the nation.

Congrats to all of the winners who scored  PRETTY GIRLS SWEAT gift bags and our grand prize champion Dylan Beebe who took home a lust-worthy pair of Lil Wayne Beats By Dre headphones!!! 


FOUNDER | Aeshia is living her dream. The social entrepreneur unites and empowers girls to be health leaders in their communities. The child obesity epidemic along with the void of entertaining yet positive fitness content and events for young women led to the conception and rapid growth of her passionate venture. Before creating PRETTY GIRLS SWEAT, Aeshia worked in the TV industry for over 9 years - working her way up from an intern at ABC to a producer on Sundance Channel's celebrated, primetime series ICONOCLASTS. The former high school athlete (track, volleyball, and basketball) and proud member of Alpha Kappa Alpha Sorority, Inc. was also a model for Wilhelmina in New York City. In her free time, the wife and mother of three girls enjoys reading inspirational books, listening to music, eating great food with friends, and enjoying the outdoors.