Lovely Ladies of Alpha Kappa Alpha Sorority Inc.
L to R: Tina Strawn, Aeshia DeVore Branch, and Leilani Esmond
L to R: Tosha McDade (Total Fitness Revolution owner) and Aeshia DeVore Branch

PRETTY GIRLS SWEAT Proved Fitness Can Be fun at Alpha Kappa Alpha Sorority Health Fair

Some say Saturday is for shopping or the perfect day to "Netflix and Chill". But the Nu Lambda Omega chapter of Alpha Kappa Alpha Sorority Inc. made Atlanta, GA residents switch gears when they took over The Mall West End on August 6th, 2016 for their annual Health Fair. Women, men and children of all ages came out for free general health screenings, double dutch demonstrations by Double Dutch Aerobics, impromptu fitness classes, nutritional counseling and mental health awareness.

PRETTY GIRL SWEAT, with the help of certified fitness trainer and Life Time Fitness  studio manager Tina Strawn, was proud to support this community outreach event by facilitating fun fitness games and demonstrating 30 no-equipment exercises anyone can do in 30 minutes as well as fun workout moves to do with a partner.

"The most rewarding part of my job is to meet the most amazing teen girls who have been inspired to join our #SweatSisterhood and be health leaders in their community," says PRETTY GIRLS SWEAT founder Aeshia DeVore Branch. "They are the driving force behind the change we seek and will influence the lives of generations to come."

More than 75 percent of African Americans are overweight or obese (including 69 percent of men and 82.0 percent of women). WHY? Families in predominantly minority and low-income neighborhoods have limited access to supermarkets and fresh produce. Each day, African American children see twice as many calories advertised in fast food commercials as White children (stateofobesity.org).

Events like this are critical. As obesity rates steadily climb upward, local leaders and residents understand more fully the risks obesity can pose to their neighborhoods, communities and cities, and the role education and action can have in helping people get and stay healthy. Obesity related healthcare costs totaled $23.9 billion in 2014 and are expected to skyrocket to $50 billion in 2050. Increased awareness and prevention of childhood obesity will save billions of dollars in unnecessary health care costs and promote healthier lifestyles to improve and prolong the lives of the next generation of Americans. Protecting the health and wellbeing of American children for years to come is a critical endeavor. Adults must ensure that young people receive a healthy start in life.
 
How can you get involved?

SPREAD THE WORD: Follow Pretty Girls Sweat on Instagram, Facebook, and Twitter! Tell a friend to tell a friend.

TAKE ACTION: Text PRETTYGIRLSSWEAT to 22828 to sign up for our newsletter and get details on all upcoming events!

MENTOR: Empower teen girls through fitness and career mentorship. Take a look at our schedule to register for upcoming events.

VOLUNTEER: Whether it's greeting guests, creating a fitness playlist, taking photos, capturing video footage or distributing snacks, we can always use an extra hand. Learn how you can get involved here.

SPONSOR: Donate space at your fitness studio, a free class, merchandise, healthy snacks, etc. to help us make fitness fun for teen girls. Email hi@prettygirlssweat.com for details on how to become a brand partner.

GIVE BACK: As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with the Teen Diaries Foundation and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsored our services for local and national charities. Interested in making a tax deductible donation to support free Pretty Girls Sweat programs in inner city communities? DONATE HERE!

SHOP: Support our mission to provide free fitness experiences to teen girls across the nation with your purchase at PrettyGirlsSweat.com/shop. A portion of profits are donated to our empowerment programs for teen girls.

Special Thanks to our Volunteers:
Leilani Pitolo Esmond
Tina Strawn

Congrats to our giveaway winners!
Rita K. Davis

photos by: Tin Strawn

FOUNDER | Aeshia is living her dream. The social entrepreneur unites and empowers girls to be health leaders in their communities. The child obesity epidemic along with the void of entertaining yet positive fitness content and events for young women (ages 13-22) led to the conception and rapid growth of her passionate venture. Before creating Pretty Girls Sweat, Aeshia worked in the TV industry for over 9 years - working her way up from an intern at ABC to a producer on Sundance Channel's celebrated, primetime series ICONOCLASTS. The former high school athlete (track, volleyball, and basketball) and proud member of Alpha Kappa Alpha Sorority, Inc. was also a model for Wilhelmina in New York City. In her free time, the wife and mother of three girls enjoys reading inspirational books, listening to music, eating great food with friends, and enjoying the outdoors.