PRETTY GIRLS SWEAT Helps Teen Girls Drum Away the Drama

Believe it or not, girls just want to have fun. With a series of nationwide events where female students attend workshops, experience art, science, dance, and music, Girls World Expo (GWE) is giving girls a positive overdose of what they crave.

On Sunday, October 12, 2014, GWE's one-of-a-kind event touched down in Florida, NY and provided a little something for everyone including a Drum Away the Drama seminar hosted by PRETTY GIRLS SWEAT, which combats child obesity by motivating teen girls to make fitness fun and participate in organized sports.

Flaunt Your Fitness owner Courtney Alexander helped teens and tweens discover a unique and fun way to confront their fears and find their powers by instructing a POUND-Rockout. Workout™, which is an incredibly fun exercise method that uses Ripstix™, lightly weighted drumsticks, to work the entire body. Guests banged away stress with rhythmic beats that worked up an enormous sweat. Before the workout, PRETTY GIRLS SWEAT Ambassadors Maya Hajj and Mackenzie Heffernan warmed up by racing each other up a rock climbing wall located outside the facility. What a day!

Hundreds of girls across the tri-state area attended the Straus News sponsored event held at Sports Fitness Fun and left feeling inspired. The expo featured guest speakers, workshops for teens and parents, a fashion show, art show, music, and dance performances, and the Girls World Marketplace.

Local Girls of Merit between the ages of 11 and 18 were also honored for their exemplary community service through their actions, activities, leadership and positive influence on others.

Girls World Expo does change lives. As girls come together for a day that many find magical, they meet with and hear from successful women in the local community who show them the path to success. They attend workshops, listen to speakers, see demonstrations, science exhibits, and speak one-on-one with women who are leaders in business, government, industry, the arts, and many other realms of endeavor. It’s a rare opportunity for a girl to see what her future could be, and learn what it will take to get there.

To learn more and find out when GWE will be in a city near you, visit

Courtney Alexander was a collegiate athlete, who turned her active lifestyle into a career. Courtney Specializes in Strength and Endurance Training, Weight Loss, and Core Training. The NY native has been featured in Crunch Gym Ads, on various television programs, such as The Today Show, Good Morning America, Good Day New York, and ABC News, demonstrating the newest fitness classes offered and is a featured model in Fitness Magazine (September 2013 Issue). Courtney is also the creator of Gym Rat Race, a fitness class that is currently offered at Crunch Gym (NYC). “I like to incorporate fun into fitness to help make it easier for people to continue with their fitness goals. Achieving a (fitness) goal can be overwhelming, so it’s important to keep positive and take it one day/one workout at a time. It is very rewarding to help someone reach their fitness goals; to see them throughout the process and see how their body and spirits changes.”

How can you get involved?

SPREAD THE WORD: Follow Pretty Girls Sweat on Instagram, Facebook, and Twitter! Tell a friend to tell a friend.

TAKE ACTION: Text PRETTYGIRLSSWEAT to 22828 to sign up for our newsletter and get details on all upcoming events!

MENTOR: Empower teen girls through fitness and career mentorship. Email to request an application.

SPONSOR: Donate space at your fitness studio, a free class, merchandise, healthy snacks, etc. to help us make fitness fun for teen girls. Email for details on how to become a brand partner.

GIVE BACK: As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with SWEAT MAKES CENTS and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsored our services for local and national charities. Interested in making a tax-deductible donation to support childhood obesity prevention programs in inner-city communities? DONATE HERE!

SHOP: 10% of profits at are donated to childhood obesity prevention programs nationwide.

FOUNDER | Aeshia is living her dream. The social entrepreneur unites and empowers girls to be health leaders in their communities. The child obesity epidemic along with the void of entertaining yet positive fitness content and events for young women led to the conception and rapid growth of her passionate venture. Before creating PRETTY GIRLS SWEAT, Aeshia worked in the TV industry for over 9 years - working her way up from an intern at ABC to a producer on Sundance Channel's celebrated, primetime series ICONOCLASTS. The former high school athlete (track, volleyball, and basketball) and proud member of Alpha Kappa Alpha Sorority, Inc. was also a model for Wilhelmina in New York City. In her free time, the wife and mother of three girls enjoys reading inspirational books, listening to music, eating great food with friends, and enjoying the outdoors.