They say the early bird catches the worm, but rising out of bed at 5:15AM on a Saturday for a fitness mission proved to be more fulfilling than I could have ever imagined.
On Saturday, January 12, singer/songwriter Estelle shared her time and addictive personality to help us expose 40 teen girls in New York City to the power of yoga through our Pretty Girls Sweat fitness initiative.
Why yoga? Well, many teens (and adults) are intimidated by the workout, but its powerful benefits of relieving stress, building strength, and improving flexibility made it absolutely necessary for us to spread the word to teens about this personal practice that they can continue for a lifetime. So we teamed up with yoga instructor Leslie Fajfar, WAT-AAH!, Education Alliance, and Nike to encourage inner city teen girls to start 2013 with the necessary tools to help them get a clear mind and a healthy body.
Joined by nearly 20 female mentors/volunteers (including actress Andrea Lewis (Degrassi / ThoseGirlsAreWild), VH1 correspondent Janell Snowden, Fruition LV owner Samantha Jo Alonso, and TD Radio host DJ Tyger Lilly), high school students ages 13-18 (including rising pop girl group the Lucki Gurlz) bonded over a new experience while learning the benefits of staying healthy, staying hydrated with water, and how juicing fruits and vegetables can be healing and quite tasty.
The Education Alliance's Sirovich Center served as the perfect backdrop for a day filled with fun, stretching, friendship, laughter, meditation, knowledge, food, and more.
Our event sponsor, WAT-AAH! kept everyone hydrated with their sugar-free water and Melanie Brown of iJuice showed us how to stay healthy in style with a delicious blend of fruits and vegetables served in champagne flutes.
Nike brought shining smiles to many faces by jump starting their yoga journeys with yoga mats and Nike fitness apparel. After eating a healthy lunch, Model / TD Radio host Damaris Lewis shocked us all with a surprise appearance. And when everyone thought the day couldn't get any better, Estelle sang a clip of her award-winning tune "American Boy" for her fans and then was equally surprised by the Lucki Gurlz when they sang an A capella remixed rendition of the same song, which included a Happy Birthday message for the singer (Estelle has an upcoming bday on January 18!).
Guests left with custom Pretty Girls Sweat yoga t-shirts; Nike yoga mats; MAC eyeshadow; Aveeno lotion; Nivea lotion; Taylor Swift CDs; The Wanted CDs and posters; Glee CDs; Sally Hansen nail polish; NYC + Co nail polish, WAT-AAH bottles, stickers and temp tattoos; and Dark & Lovely hair products all packaged in a Pretty Girls Sweat backpack. To sum it up, it was a moment to remember! Check out photos from the event above.
How can you get involved?
TAKE ACTION: Text PRETTYGIRLSSWEAT to 22828 to sign up for our newsletter and get details on all upcoming events!
MENTOR: Empower teen girls through fitness and career mentorship. Email email@example.com to request and application.
SPONSOR: Donate space at your fitness studio, a free class, merchandise, healthy snacks, etc. to help us make fitness fun for teen girls. Email firstname.lastname@example.org for details on how to become a brand partner.
GIVE BACK: As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with the Teen Diaries Foundation and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsored our services for local and national charities. Interested in making a tax deductible donation to support free Pretty Girls Sweat programs in inner city communitIes? DONATE HERE!
SHOP: Support our mission to provide free fitness experiences to teen girls across the nation with your purchase at PrettyGirlsSweat.com/shop. A portion of profits are donated to our empowerment programs for teen girls.
Special thanks to...
WAT-AAH!, Education Alliance, Nike, The Chamber Group
Eugenia Blackmon, Andrea Lewis, DJ Tyger Lilly, Mo'nique Pridgeon, Robin Arzon, Samantha Jo Alonso
Fanny Torres, Dorris Proctor, Kaya Proctor, Aja Gatling, Andrea Cox, Janell Snowden, Joie Johnson-Walker, Marisol Martinez, Queen Ofori, Sharlynn Pierre