PRETTY GIRLS RUN: HeyFranHey and Undo-Ordinary Host Mile Run for Teen Girls

“Alone we can do so little; together we can do so much” ― Helen Keller
Endurance running can be a very intimidating activity for many (especially if sprinting to catch the school bus is the furthest distance you've ever completed). So PRETTY GIRLS SWEAT hosted a running event with natural hair/beauty blogger Francheska Medina of and entrepreneur/fitness enthusiast Samantha Jo Alonso of Undo-Ordinary/Fruition LV to extinguish the fear of running. With just a mile on our agenda, followed by a pretty picnic, New York City teens flocked to Central Park on Saturday, June 12th to give running a go.

We couldn't have picked a better day. The weather was absolutely perfect! As women who work in entertainment, including popular youtuber Chescaleigh and writer/marathon runner Robin Arzon, dedicated their Saturday morning to mentor local teens, the sky was flooded with sunshine and the air was filled with warm breezes. PRETTY GIRLS SWEAT founder Aeshia DeVore Branch organized a few, fun fitness games, fitness blogger Paparoxi led a group stretching workshop, HeyFranHey discussed the importance of healthy nutrition and how it changed her life, Samantha expressed how sweating with style can boost motivation, and mentors were open and honest about the health issues they overcame by dedicating themselves to healthier lifestyles.

During the mile run, each teen was partnered with a mentor as their running buddy to discuss everything from proper running form to career/personal goals. Everyone encouraged one another as each runner crossed the finish line feeling accomplished. "It actually wasn't that bad," said Tatiana, 14 (Bronx, NY). More outbursts of achievement could be heard as teens once fearful of running long distance expressed how they want to incorporate running regularly into their lifestyles. To their surprise, Samantha announced that they each over exceeded their goal by finishing 1.3 miles!

To celebrate, guests were treated to a picnic lunch with beverages sponsored by WAT-AAH!, the first premium brand of functional water for kids and teens. HeyFranHey, Chescaleigh, and Paparoxxi answered beauty and hair related questions as well as gave tips on how to start a blog or vlog. At the end of the girl gathering, one lucky young lady scored a Nicki Minaj Beats by Dre Pink Pill during the event raffle, and everyone went home with a PRETTY GIRLS SWEAT gift bag filled with goodies from In Style magazine, custom leggings courtesy of Samantha Jo Alonso / Fruition LV, and a PRETTY GIRLS SWEAT t-shirt and motivational wristband.

The event served as the kickoff to HeyFranHey's Central Park Running Crew. Starting next month we’re hitting the park to rock out 2 miles together and then increasing a mile each month until we reach 5 miles! Everyone is invited! Date to be announced soon. Who’s coming???
To join us for future fitness events, subscribe to our mailing list by texting PRETTY GIRLS SWEAT to 22828 and follow us on Instagram @PrettyGirlsSweat for event announcements. To support our mission to encourage teen girls to make their health a priority and to fund free fitness events for teens, purchase apparel in our online shop (HERE), make a donation at or email us at to partner with us, become a mentor, or volunteer.
Special Thanks to our mentors:
Robin Arzon
Sacha Noelle
Marisol Martinez
Joelle Ebner
Aleah Tarnoviski
Siraad Dirshe

And our volunteers:
Maya Hajj
Joié Johnson-Walker
Shawndrea Rawal

FOUNDER | Aeshia is living her dream. The social entrepreneur unites and empowers girls to be health leaders in their communities. The child obesity epidemic along with the void of entertaining yet positive fitness content and events for young women led to the conception and rapid growth of her passionate venture. Before creating PRETTY GIRLS SWEAT, Aeshia worked in the TV industry for over 9 years - working her way up from an intern at ABC to a producer on Sundance Channel's celebrated, primetime series ICONOCLASTS. The former high school athlete (track, volleyball, and basketball) and proud member of Alpha Kappa Alpha Sorority, Inc. was also a model for Wilhelmina in New York City. In her free time, the wife and mother of three girls enjoys reading inspirational books, listening to music, eating great food with friends, and enjoying the outdoors.