PGS Founder Aeshia DeVore Branch Reveals How She Balances Building a Fitness Empire With a Busy Personal Life


On episode 20 of The PRETTY GIRLS SWEAT Show, founder Aeshia DeVore Branch talks about her journey to creating a fitness movement aimed toward eliminating childhood obesity and maintaining a healthy lifestyle while being a busy entrepreneuHER and mom of three girls.

Aeshia is living her dream. The social entrepreneur, born in Queens, NY, makes fitness fun, affordable and accessible for women while uniting and empowering girls in college to be health leaders on their campuses and in their communities.

The alarming childhood obesity epidemic along with the void of entertaining yet positive fitness content and fitness events for female students (13-22) and young professionals (22 and up) led to the conception and rapid growth of her passionate venture.

In this episode, PGS Reporter Paytra Gessler has a one-on-one with the dedicated wellness curator and discovers how she balances her personal and professional life, the workouts that keep her in shape, and so much more! Take a listen to learn more about the PGS founder!

Next up, Aeshia will be speaking at Broccolicon 2019, making fitness fun at The Roots Picnic, and producing the 3rd annual PRETTY GIRLS SWEAT fest ATLANTA.


Keep reading for a highlight from the interview with the Chief Exercise Officer of PRETTY GIRLS SWEAT.

What she wishes she could go back and tell herself when she first launched PGS:

“I would tell myself that I should celebrate every win and really celebrate it. I was always thinking about the next thing. I think it is important to keep striving to keep growing and to keep doing better each and every day. But when we don’t take the time to reflect on what we’ve already done, its kind of sad because every step that you’ve taken on your journey should be celebrated and should be something that you’re proud of. Even though we’re always trying to outdo ourselves because we’re our own biggest competition, I just wish I would have taken more time to reflect on those wonderful things. Most recently, we were going through our website and updating all of our sweat shows from over the years and that was a moment for me to really reflect and say “Wow, we’ve really done a lot.”

Follow Aeshia DeVore Branch on Instagram @aeshiadevorebranch for updates.

SWEATLEBRITY REPORTER | Olivia Hancock is is currently a junior at Georgia State University. The 21-year-old has loved writing ever since she can remember and her passion for it has allowed her to hold the title of PRETTY GIRLS SWEAT Teen Reporter for five consecutive terms. In addition, Olivia has had the opportunity to work with Her Campus, Aeropostale and Nordstrom as an ambassador. Her writing has been published on xoNecole, 21 Ninety, Her Campus, One MusicFest, and The Life Currency. In the future, Olivia plans to graduate with a bachelor’s degree in Journalism and pursue a professional career as a writer at a lifestyle publication.