PGS Founder Aeshia DeVore Branch Dishes On Her Bold Career Change With VoyageATL


Although entrepreneurship is booming lately, the road to success comes with speed bumps and potholes that many business owners aren't prepared to avoid. Voyage Media believes that independent entrepreneurs, freelancers, and other risk takers make our cities exciting to live in and do their part to feature journeys that others can learn from. They cherish the rebel spirit and respect people and organizations that take the path less traveled. With a mission to build a platform that fosters collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and those that make our city interesting, our founder leaped at the chance to share her story on their platform. Check out this excerpt from the interview and read the full article on!

Launching a business solo has been far from smooth. I learn from every failure and success day by day. My biggest struggle as a social entrepreneur has been being so passionate about my mission to fight childhood obesity and mentor future health leaders that I would lose sight of treating the brand as a real business. As we continue to grow, I have learned so much along the way and as a result, became better prepared to take the brand, movement, and mission to the next level so its legacy can live on beyond me. Also, before I started this company, I wish I would not have been afraid to ask for help and advice. As a bootstrapped business, I spent a ton of money paying web developers when I should have partnered with a programmer who specializes in creating digital platforms and apps. READ MORE

Making fitness fun since 2011 // PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create a highly engaging, socially driven media platform that encourages girls to “make fitness fun” and “sweat with purpose”. Our fitness parties, digital content and inspiring apparel form a “Sweat Sisterhood” uniting women to raise awareness for childhood obesity and give back to under served communities. We’ve been featured on ABC, BET, and Essence as the “fitness destination for girls”, which we think sums us up! Want to join the PGS "Dream Team"? Send resume and cover letter to Follow @PrettyGirlSweat on Twitter and follow @PrettyGirlsSweat on Instagram! Join our "Sweat Sisterhood"! Text PRETTYGIRLSSWEAT to 22828.