This Makeup Company is Solving All of Your Active Makeup Needs


The gym and makeup have never been the perfect pairing—until now. Beauty brand e.l.f. recently released a cosmetic collection specifically for the sweat sister who is constantly burning calories in her weekly kickboxing class or getting her heart rate pumping during a morning run. The makeup retailer’s latest collection is appropriately named e.l.f. Active and offers seven makeup and skincare goods designed to be sweat-resistant, hydrating, and lightweight to avoid clogged pores.

The active lifestyle beauty line is full of standout products like the Workout Ready Lip & Cheek Palette and Sweat Resistant Mascara & Brow Duo, which are ideal buys for ladies looking to create a simple gym-friendly makeup look. The product lineup also includes skincare must-haves like the Workout Ready Hydration Sticks made with Shea Butter, Cocoa, Aloe, and Grape and the Aloe Vera infused Post-Workout Cleansing Body Wipes.

The e.l.f. Active collection is budget-friendly as well. The highest priced item is currently $8. You can test out e.l.f. Active today by shopping on their website now. The line will also be sold in-store exclusively at Walmart starting in February.

Sweat sisters, do you plan on trying e.l.f. Active’s makeup and skincare products? Let us know by leaving a comment BELOW!

SWEATLEBRITY REPORTER | Olivia Hancock is is currently a junior at Georgia State University. The 19-year-old has loved writing ever since she can remember and her passion for it has allowed her to hold the title of PRETTY GIRLS SWEAT Teen Reporter for five consecutive terms. In addition, Olivia has had the opportunity to work with Her Campus, Aeropostale and Nordstrom as an ambassador. Her writing has been published on xoNecole, 21 Ninety, Her Campus, One MusicFest, and The Life Currency. In the future, Olivia plans to graduate with a bachelor’s degree in Journalism and pursue a professional career as a writer at a lifestyle publication.