Keri Hilson, Rasheeda Frost Honored at the Inaugural PRETTY GIRLS SWEAT fest ATLANTA

(ATLANTA, GA) – September 18, 2017 – Founder and CEO of PRETTY GIRLS SWEAT Aeshia DeVore Branch introduced her inaugural PRETTY GIRLS SWEAT fest (PGSF) on Saturday, September 16 at the historic Georgia Freight Depot. Over 500 women experienced a fun-filled day of contests, live performances, and heart-pumping workouts lead by popular fitness instructors Alana Sanders, Chelcie Scott, Deniece Griffin, Lauren Powers, Dr. Crystal Jones, and Lauren Smith. Hosted by TV One’s Sister Circle's, Rashan Ali, the event also honored the following “SWEATlebrities” Rasheeda Frost, Keri Hilson, Nic B, Estelle Archer and Zakia Blain for utilizing their social influence to promote health and fitness. Genise Shelton of BRAVO TV's Married to Medicine also made a special appearance to educate attendees on the importance of living a healthy lifestyle.


Throughout the afternoon, the following organizations were also highlighted and received donations: 


PRETTY GIRLS SWEAT will celebrate their 6th anniversary by hosting a co-ed teen skate party on Saturday, September 23, 2017, at 6 pm. The event will be held at the Sparkles Family Fun Center in Smyrna, GA. For more information about this event, please visit

For the month of September, PRETTY GIRLS SWEAT and SWEAT MAKES CENTS continue their SWEAT MAKES CENTS social media campaign designed to get people active, promote childhood obesity awareness and encourage donations to fund free fitness programs for teen girls nationwide. To learn more about how you can participate, click here.

PRETTY GIRLS SWEAT fest will return Saturday, September 15, 2018.

To interview Aeshia DeVore Branch regarding PRETTY GIRLS SWEAT fest, please contact

Want to see more photos? Like our facebook page and view the #PGSFEST2017 event photo gallery!
More photos: click here  
Photo credit: (B. ALYSSA TROFORT)

Check out photos from our event photobooth!

Look who's talking about PRETTY GIRLS SWEAT fest ATLANTA

MadameNoire | LexiWithCurls | Upscale | Cool Soror | GRIP Magazine | Uptown Magazine | Sandra Rose | KISS | The YBFGrip | Michigan Chronicle | Atlanta Daily World | Rolling Out | WCLK | Her Campus


How can you get involved?

SPREAD THE WORD: Follow PRETTY GIRLS SWEATon Instagram, Facebook, and Twitter! Tell a friend to tell a friend.

TAKE ACTION: Text PRETTYGIRLSSWEAT to 22828 to sign up for our newsletter and get details on all upcoming events!

MENTOR: Empower teen girls through fitness and career mentorship. Email to request an application.

SPONSOR: Donate space at your fitness studio, a free class, merchandise, healthy snacks, etc. to help us make fitness fun for teen girls. Email for details on how to become a brand partner.

GIVE BACK: As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with SWEAT MAKES CENTS and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsored our services for local and national charities. Interested in making a tax-deductible donation to support childhood obesity prevention programs in inner-city communities? DONATE HERE!

SHOP: 10% of profits at are donated to childhood obesity prevention programs nationwide.


Making fitness fun since 2011 // PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create a highly engaging, socially driven media platform that encourages girls to “make fitness fun” and “sweat with purpose”. Our fitness parties, digital content and inspiring apparel form a “Sweat Sisterhood” uniting women to raise awareness for childhood obesity and give back to under served communities. We’ve been featured on ABC, BET, and Essence as the “fitness destination for girls”, which we think sums us up! Want to join the PGS "Dream Team"? Send resume and cover letter to Follow @PrettyGirlSweat on Twitter and follow @PrettyGirlsSweat on Instagram! Join our "Sweat Sisterhood"!