February 24, 2014 – New York, NY – This past Saturday, February 22, PRETTY GIRLS SWEAT and the Teen Diaries Foundation joined forces with celebrity stylist and designer June Ambrose along with Atlantic Recording artist, Justine Skye for a FASHION MEETS FITNESS PARTY.
The “Sweaty Saturday” was jam-packed with excitement as Crunch Gym instructor Joyce Wong led a POUND – Rockout. Workout.™ class filled with 70 teen girls, ages 13-18, who rocked out to a high-energy music mix alongside June, Justine and participating mentors. Mentors included, Bravo “Fashion Queens” Host, Bevy Smith, fashion expert / author / Bravo’s “Blood Sweat & Heels” star Daisy Lewellyn, GLAMOUR Luxury Director, Dawn Reese, Celebrity Nail Artist, Dawn Sterling, Nike’s Sharada Maddox, GLAMOUR’s Sharlynn Pierre, commercial print model Mo’Nique Pridgeon, and plus size model Michelle Trotter. Teen singing sensations the Lucki Gurlz stopped by to break a sweat and actress/singer Andrea Lewis served as an MC for the entire event.
"The sisterhood that PRETTY GIRLS SWEAT promotes is a necessity for the soul," says June Ambrose. "The young women that I had the pleasure of spending the day with are determined and filled with such promise! They left me filled with purpose and for that, I am so grateful!"
Attendees hoola-hooped, jumped rope, and danced to each hit record she spun. Brand participants included CRUNCH (Stanhope, NJ), NIKE, Hint Water, Kind Bars, Mixed Chicks, SoyJoy Bars, DREAMGirls, Kush Design, and Azul Airlines. Teen guests were treated to a healthy lunch, Pretty Girl Sweat t-shirts and backpacks, and giveaways including an Apple iPod Nano, the book “Paparazzi Princesses”, and eight big winners scored Nike Fuel Bands to monitor how often and intensely they move daily!
PRETTY GIRLS SWEAT (PGS), founded by Aeshia DeVore Branch, started as a community-based fitness initiative that caters to teenage girls ages 13-18 and is designed to highlight non-traditional workouts, group activities, and delicious recipes for teens and college students. The PRETTY GIRLS SWEAT (PGS) Ambassador Program gives college students the opportunity to encourage their peers to stay fit by giving them a platform to create and publish inspirational social media content and host on-campus fitness gatherings.
For more information and photos from the event Contact:
Aeshia DeVore Branch, PRETTY GIRLS SWEAT
June Ambrose is a leading celebrity stylist who inspires nearly 300,000 style socials daily through her motivational messages, style snapshots, healthy hot meals, and workout Wednesday Instagram videos. The author, reality TV star, eyewear/shoe designer, and not to mention married mother of two has worked with music heavyweights like Jay Z, P. Diddy and Mary J. Blige as well as major brands such as X-Factor, Revlon and HSN.
Justine Skye, 18-year-old R&B singer-songwriter rose to notoriety simply by being herself and letting her undeniable vocal ability shine. Justine was 8 years old when her grandfather, Assemblyman N. Nick Perry of the 58th Assembly District in Brooklyn, New York realized she had a gift. In 2010, Justine covered Drake's "Headlines" and racked up nearly two million YouTube views purely from word of mouth. Since then, Justine's popularity has grown with over 90K followers on Instagram and over 1 million views on Tumblr. In 2012, Justine started working with producers August Rigo and Eric Hudson. Her songs about her everyday life turned into a seven-track EP called “Everyday Living (http://bit.ly/everydaylivingEP) ”, which helped her get her record deal at Atlantic Records earlier this year. “Everyday Living,” which was officially released on August 20, 2013, shows Justine fusing traditional 90s soul, but also sprinkles in hip-hop, alternative, and dub-step elements to create a unique sound unlike anything in today's musical landscape. As Justine put it herself, "We're just being ourselves, living our lives and putting our pictures on the Internet. I think what people like most about me is that I keep it real. I'm just real with you."
Bevy Smith is TV’s go-to gal-about-town for on-air and social media commentary on all things pop culture, entertainment, and fashion. She is a co-host on Bravo's fashion-themed talk show "Fashion Queens". Bevy is the creator of "Dinner with Bevy," a dinner party series in which she brings together marketers and celebrities with movers and shakers in the entertainment, fashion and media industries. Despite her ever-growing media empire, Bevy still finds time to give back in her many philanthropic pursuits including Russell Simmons’ annual Art for Life event, the Cool Culture organization, the Fashion for Action host committee, and the Blackhouse Foundation. Bevy currently lives in and loves her beloved hometown of Harlem, New York.
Daisy Lewellyn is a style expert, TV personality and author of Never Pay Retail Again: Shop Smart, Spend Less, & Look Your Best Ever. Hailing from the fashion halls of iconic magazines including In Style, Glamour, and Essence, this “Queen of Effortless Chic” has worked in the industry for over a decade and is chockfull of money-saving style tips and tricks. Daisy loves to help women pull out their inner celebrity by performing drab to fab makeovers. Daisy is a co-founder of DREAM, an organization designed to expose young ladies 13-19 years old to careers in the Fashion & Entertainment Industry. Every month industry tastemakers share their time, talents, & wisdom with the DreamGirls. When Daisy is not gracing the small screen on shows like Dr. Oz and Today, she regularly speaks at women’s conferences and malls across America conducting interactive style workshops.
Teen Diaries Foundation, Inc. is a nonprofit organization that provides hands-on and virtual programming for multicultural women (ages 13-22) across the nation. The direct service includes Pretty Girls Sweat fitness events focused on motivating young women to live active lifestyles, participate in organized sports, and support the fight against childhood obesity as well as a mentoring portion dedicated to linking young girls with professional women who work in the entertainment industry. The Pretty Girls Sweat (PGS) Ambassador program gives college students the opportunity to encourage their peers to stay fit by giving them a platform to create and publish inspirational social media content and host on-campus fitness gatherings. In addition, the Teen Reporter Program provides hands-on and e-mentoring to high school and college-age students interested in pursuing careers in journalism (such as online media, radio, TV, newspaper, and magazines). The information and opportunities they offer help their target population transition into womanhood successfully and empower them to be future leaders. They have been affecting the lives of young women worldwide since 2007 through various platforms including TeenDiaries.net, TD Radio, and PrettyGirlsSweat.com!
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 300,000 members with 84 gyms worldwide, including 53 franchise locations throughout the country and Australia, and is rapidly expanding across the U.S. and around the globe. Go to crunch.com for more information.
Photo Credit: Stephanie Greenberg