June 27th is National HIV Testing Day and the Center for Disease Control and Prevention (CDC) has created a social media campaign to raise awareness about HIV. The campaign, called #DoingItMyWay, is intended to encourage people to take control of their sexual health in their own way.
The CDC reports that about one in seven people living with HIV don’t know they have it and that in 2016 African-Americans accounted for 44% of diagnoses while Hispanics/Latinos comprised ¼ of new diagnoses in that same year.
The CDC’s new micro-campaign is aiming to decrease the number of new HIV infections in the United States, reduce the stigma around HIV testing, and encourage all adults between the ages of 18–64 to start getting themselves tested for HIV so they can know their status.
Major lifestyle and hair platform The Cut Life has also teamed up with the CDC to spread the word about the importance of HIV testing and encourage barbers and stylists to reiterate the importance of knowing your status to their clients. You can watch Step The Barber and hairstylist Erica Hudson tackle the issue of stopping HIV BELOW:
Learn more about the #DoingItMyWay campaign by visiting the CDC’s website.
Sweat sisters, you can raise awareness about HIV by sharing how you plan to stay proactive about your sexual health and using the hashtag #DoingItMyWay on social media. Download the Doing It My Way Toolkit for tips and information you can share on your digital platforms.