For many individuals, makeup is not just a source of beauty inspiration, but also a form of expression in which, both, men and women can partake in. That is why CoverGirl took the world by storm when they set groundbreaking history by announcing their first male brand ambassador.
With over 700k Instagram followers and one of the most successful beauty vlogs, it is no wonder why the American cosmetic company chose 17-year old Charles James to become the face of their brand.
The excited makeup guru announced CoverGirl’s bold and historic move on social media alongside pop star Katy Perry, who posed with him for a recent shoot.
With James as the new ambassador, CoverGirl hopes to encourage individuals to stand up for what they believe in by redefining traditional standards of beauty. In an interview with Marie Claire, James opened up about how makeup has allowed him to become more confident with his own sexuality.
“My parents started questioning me about whether or not I was transgender,” he told the magazine in May. “It took a lot of thorough conversations to explain that it’s an art form for me. I’m still confident as a boy and I will always be a boy. I can be confident with bare skin and with a full face.”
CoverGirl’s decision has come with a lot of praise from social media. Daniel Preda, producer and social media sensation twitted, “A+ leap of progression in this world.”
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