Atlanta Celebs Unite to Raise Awareness for Childhood Obesity

We know how to party with a purpose!

PRETTY GIRLS SWEAT teamed with Total Fitness Revolution and Lucky Lotus juice bar (located at Ponce City Market in Atlanta, GA) for a co-ed Xtreme Cycle Party to raise money and awareness for childhood obesity. On Sunday, January 15th, Atlanta celebs, tastemakers and executives, including Grammy award-winning artist Usher (not pictured); Dish Nation's Headkrack; RHOA's Sheree Whitfield; Atlanta Plastic's Aisha Baron; music industry veterans Phillana Williams, Chaka Zulu, Al Branch, and Hassan Smith; and Bounce TV president Ryan Glover joined host Grace Raymond for an impromptu fitness fundraiser.
 

 
Corporate accountant and SWEAT MAKES CENTS volunteer Erin Hajj checked in guests as they arrived.
 

 

 
Guests, including Morehouse School of Medicine's Dr. Walkitria Smith, united with friends from across the metro area to prove #SweatMakesCents! 
 

 
Grace Raymond, Usher's manager, and loving wife, was inspired to host the event after seeing some photos on Instagram from a recent charity ride PRETTY GIRLS SWEAT produced. The power of social media is real!
 

 
So PRETTY GIRLS SWEAT founder Aeshia DeVore Branch and Lucky Lotus juice bar owner Chantel Jiroch joined Total Fitness Revolution to plan a fitness fundraiser that would knock everyone's socks off!
 

 
The group toasted to a healthy and happy 2017 with ginger-infused juice shots provided by Lucky Lotus.
 

 
The lights overhead were eliminated while accent lighting and flashing laser beams set the stage for the hottest fitness party in town. DJ Wildman got the party started with some of today's hottest hit songs and synced them effortlessly with music videos played on large screens in front of the crowd.
 

 
Riders, including Total Fitness Revolution co-owner Tosha McDade, were all smiles!
 

 

 

 

 

 
After the Sweat Show, FIVE lucky donors, including plastic surgeon Aisha Baron of Lifetime's Atlanta Plastics, scored adidas women’s PureBoost X sneakers! 

 

 
Guests stayed hydrated with Lucky Lotus juices and water. 
 

 
The music video charity ride, led by Derry “Silverfox” Stapleton and Total Fitness Revolution co-owner Lauren Powers, raised $1,020 to help fund free fitness programs for disadvantaged youth in Atlanta from Spring 2017 - Summer 2017.
 

The event also occurred on the founder's day of Alpha Kappa Alpha Sorority, Inc.! It was the perfect way to celebrate 109 years of sisterhood and service to all mankind.  Watch this video recap!
 

SAVE THE DATE: the next #WCW Fitness Fundraiser is 2/1/17 at Total Fitness Revolution - doors open at 645pm! Workout: Trek and Field! REGISTER HERE! 

Special Thanks to our Event Sponsors and Volunteers:
Total Fitness Revolution
Lucky Lotus
Adidas 
Erin Hajj
Leilani Esmond
photo credit: B. Alyssa Trofort
Video shot + edited by: B. Alyssa Trofort

ABOUT

Total Fitness Revolution's studio specializes in high impact, group fitness training, as well as one-on-one personal training. We have a unique offering of CrossFit, Yoga, Pilates, Body Sculpting, HIIT, Boot Camp, Strength Training, Cycling and much more! Located at 1303 Veterans Memorial Hwy SE in the US Imports Plaza. To learn more, visit tfrfoundation.org.  

The mission of the Total Fitness Revolution Foundation (TFR) is to empower and improve the lives of youth through sports specific athletic training and academic enrichment programming. The TFR Foundation‘s focus is on children in low socioeconomic environments or whose families are affected directly by serious illnesses such as cancer, diabetes, and heart disease. Our programming establishes a baseline in which children and their families can build a foundation of healthy living with the intent of supporting lifelong healthy choices.

Lucky Lotus juice is a grab-n-go juice bar and hand-crafted smoothie bar. Vegan / gluten free friendly! Cold press juice bottles are available for cleanses. Located at 675 Ponce de Leon Ave NE Atlanta, Georgia. For store hours, click here
 


How can you get involved?

SPREAD THE WORD: Follow PRETTY GIRLS SWEATon Instagram, Facebook, and Twitter! Tell a friend to tell a friend.

TAKE ACTION: Text PRETTYGIRLSSWEAT to 22828 to sign up for our newsletter and get details on all upcoming events!

MENTOR: Empower teen girls through fitness and career mentorship. Email hi@prettygirlssweat.com to request an application.

SPONSOR: Donate space at your fitness studio, a free class, merchandise, healthy snacks, etc. to help us make fitness fun for teen girls. Email hi@prettygirlssweat.com for details on how to become a brand partner.

GIVE BACK: As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with SWEAT MAKES CENTS and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsored our services for local and national charities. Interested in making a tax-deductible donation to support childhood obesity prevention programs in inner-city communities? DONATE HERE!

SHOP: 10% of profits at prettygirlssweat.com/shop are donated to childhood obesity prevention programs nationwide.

 
FOUNDER | Aeshia is living her dream. The social entrepreneur unites and empowers girls to be health leaders in their communities. The child obesity epidemic along with the void of entertaining yet positive fitness content and events for young women (ages 13-22) led to the conception and rapid growth of her passionate venture. Before creating Pretty Girls Sweat, Aeshia worked in the TV industry for over 9 years - working her way up from an intern at ABC to a producer on Sundance Channel's celebrated, primetime series ICONOCLASTS. The former high school athlete (track, volleyball, and basketball) and proud member of Alpha Kappa Alpha Sorority, Inc. was also a model for Wilhelmina in New York City. In her free time, the wife and mother of three girls enjoys reading inspirational books, listening to music, eating great food with friends, and enjoying the outdoors.