For Women of color, finding the right shade of makeup that compliments our skin tones is equally frustrating and daunting. But luckily enough, there are makeup brands that specifically cater to melanin-hued beauties. Whether you are trying to up your makeup game or just try something new, here are four Black-owned makeup brand worth adding to your list.
1. Bahi Cosmetics
As an independent brand with homemade products, Bahi Cosmetics are paraben-free and 100% natural. Owned and operated by Danielle Bahi, the professional makeup artist and business owner developed these products herself. One goal for Bahi Cosmetics is to use the herbalist traditions of the past and combine it being able to provide women of color cosmetics that work.
Connect with Bahi Cosmetics
2. The Lip Bar
Founded by Melissa Butler in 2012, The Lip Bar was birthed out of frustration with the beauty industry. Butler wondered why there was only a select range of color options and as well as why some offerings had chemicals in them. The Lip Bar offers vegan, cruelty-free, pigmented, and one of a kind product. They are also affordable and great on any skin tone.
Connect with The Lip Bar
3. Shea Moisture
Although quite famous for their incredible hair products, Shea Moisture also offers a cosmetics line. From foundation, lipstick, eyeshadow, and more, Shea Moisture has a ton to offer without having to break the bank. 10% of Shea Moisture sales go to women-led business, to support communities that supply ingredients for their products, or to support The Sofi Tucker Foundation, an organization that seeks to empower women, families, and communities throughout the United States and Africa.
Connect with Shea Moisture
4. Coloured Raine
Founded in 2013 by Lorraine Dowdy, Coloured Raine offers bold, colorful, and cruelty-free cosmetics. Dowdy longed for a cosmetics line that not only encouraged self-expression and diversity but also broke beauty barriers, so she created one. Aside from just lipstick and eyeshadow, they also offer eyelashes and nail polish.
Connect with Coloured Raine
It is so great to see more and more Black-owned companies. What are some your favorites? Let us know in the comments below!