20,000+ GIRLS!!!

Our Story

PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create solutions with a highly engaging, socially driven media platform that encourage girls to “make fitness fun” and “sweat with purpose”. Our fitness parties, digital content and inspiring apparel form a “Sweat Sisterhood” uniting women to raise awareness for childhood obesity, become health leaders and give back to underserved communities. Due to our passion combined with our strategy for changing the face of fitness, we’ve been featured on ABC, BET, and Essence as the “fitness destination for girls”, which we think sums us up! (LEARN MORE)

Our Mission

CULTIVATE a community of active female students, UNITE + EMPOWER girls through fitness, FLIP the ingrained perceptions sweat holds, TRAIN future health leaders, and LAUNCH careers for the next generation of journalists and media professionals. Currently, at 20 universities and three grad chapters, our goal is to bring PRETTY GIRLS SWEAT to 250 colleges and grad chapters in the US.

Our Philosophy

Teamwork makes the dream work! PRETTY GIRLS SWEAT connects female students and college grads from various backgrounds with some of the nation’s most popular fitness bloggers, sports enthusiasts, athletes, female executives, celebrities and local resource providers. Through our health community (SWEAT SISTERHOOD), exclusive content, social media, and fun fitness parties (SWEAT SHOWS), young women (SWEAT SISTERS) engage in open and honest discussions (SPEAK) about the obstacles they face in today’s society (SOUL), learn to make healthy recipes they'll completely enjoy (SAVOR), discover how to dress properly for both indoor and outdoor workouts (STYLE), lead active lives (SWEAT), get wise to the benefits of healthy hydration (SIP), celebrate women who use their platform to promote a healthy lifestyle (SWEATLEBRITY), and encourage their peers to do the same. We designed our platform to work with our nation’s colleges to reach the maximum number of young women to implement fitness and wellness programs across the U.S. Online and offline, we encourage women to make positive life choices to improve their physical and mental health through exercise, teamwork, nutrition, networking, gratitude and community service. Participating students have a safe place to enhance their lives with their peers, mentors, fitness coaches, and health experts. The results have been outstanding! Participants lose weight, gain confidence, drink more water, make healthier food choices, improve in school, and build friendships. Celebrity supporters include Keri Hilson, Jeanette Jenkins, Kelly Rowland, Rasheeda Frost, Angela Simmons, Adrienne Bailon, Jasmine Villegas, OMG Girlz, Estelle, Melanie Fiona, Elle Varner, BET CEO Debra Lee,  Carmelita Jeter (fastest woman alive), Sanya Richards-Ross (Olympic gold medalist), Skylar Diggins (WNBA) and many more!

Our Pledge

Be fired with enthusiasm. I will be passionate about what is important to me.
The greatest battles are always given to the strongest soldiers. I will stay strong, even when life becomes challenging.
My life is orchestrated perfectly with plan and purpose that only I can fulfill. I will not compare myself to others because I am unique.
I am who I hang out with. I will surround myself with positive people.
(EXCEL)lence is the bare minimum. I will always push myself to do better because I am worth it.
I am strong. I am whole. I am complete. I will not be intimidated by others.
To all the ladies in the place with style and grace. I will smile and laugh more because it is good for my soul.
I am a reflection of the generations that fought through life to get me to where I am today. I will be proud of my culture and beliefs.
Patience produces perfect peace. I will take one day at a time and not overwhelm myself.
My life is a house and abundance is the roof. I will take on new opportunities with confidence.


Our Podcast

The PRETTY GIRLS SWEAT Show, hosted by Aeshia DeVore Branch, highlights women who are balancing demanding careers with a healthy lifestyle and hurdling over personal and professional obstacles. Each week, Aeshia has a sister-to-sister chat with an inspiring go-getter and listeners learn HOW good things come to those who SWEAT. Available now on iTunes, Stitcher, PodBean and Google Play!

Our Vocabulary

Here at PrettyGirlsSweat.com, we use terms that you may not be familiar with. Click here for the inside scoop. If you don't know, now you know... sistas!

Giving Back

As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to partner with the Teen Diaries Foundation and other charities that mirror our mission to empower teen girls through fitness. We have raised donations and sponsor our services for local and national charities. Interested in nominating your charity for a PRETTY GIRLS SWEAT event in your community? Visit our partner page!